Wednesday 8 February 2012

Why Email Is Still An Effective Marketing Method

We may now be living in the social media age, communicating more through these channels than we do via email, but email marketing is still proving to be the popular choice amongst brands and corporations bidding to win custom and influence people.
Some may think that email marketing techniques have had their day and whilst it is true to say a decline in email engagement has been seen, email remains an important communication tool especially when combined with social and mobile platforms.  Indeed those who actively participate in email marketing have had to adjust their strategies to incorporate these new channels with most having found the results to be wholly satisfying.
If you think about it, social media in all its formats is compliant on email to send out notifications, message alerts, updates and lots more, so email, it has to be said, helps to drive much of the social activity engaged in today.  For marketers this combination of email and social media allows them to increase their reach across the web and identify trends and opportunities in a way they never could before.  Big brands are finding that combining email, mobile apps and social media into their marketing strategies is highly effective and an inexpensive way of connecting with potential customers.
By leveraging the power of social media businesses can collect subscribers for specific areas of their business or for particular products or services.  This means they can send out highly targeted emails ensuring subscribers only receive information they would be interested in.  Sending out irrelevant emails and newsletters to subscribers is one of the biggest sins of email marketing and a sure fire way to have people ‘unsubscribing’ in their droves!

How Can Blogging Help You To Attract Traffic & Web Marketing Services Company


The following will help you to identify the major differences and opportunities between types of blogging. There are two types of blogging, first is done by individuals for just the sake of it, and the second one is done by online businesses to promote their local business through web marketing. Read the differences of blogging below;
Difference in Blogging Approach
Mentioned above, there are individuals who blog due to their passion or the interest of getting involved, built their community and participate on general interests as well as more life-to-life problems. However, they are not branding for any products or services therefore, no web marketing aspect involved.
Whereas, blogging for an online business consist of marketing aspects through which enormous traffic can achieved and overall help an online business to grow. Following are some of the top benefits offered by blogging:
  • Create and maintain constant followers
  • Brand your online presence as professionals
  • Refresh the content regularly to retain interested followers
  • Help followers and new visitors to understand your offerings in a friendly way
Creating and being regular on a blog does not mean that people will come and read your content. This is where you need to consider certain web marketing strategy for promoting your online business. Therefore, consider the following three-blogging elements that are imperative to achieve success


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