We may now be living in the social media age, communicating more through these channels than we do via email, but email marketing is still proving to be the popular choice amongst brands and corporations bidding to win custom and influence people.
Some may think that email marketing techniques have had their day and whilst it is true to say a decline in email engagement has been seen, email remains an important communication tool especially when combined with social and mobile platforms. Indeed those who actively participate in email marketing have had to adjust their strategies to incorporate these new channels with most having found the results to be wholly satisfying.
If you think about it, social media in all its formats is compliant on email to send out notifications, message alerts, updates and lots more, so email, it has to be said, helps to drive much of the social activity engaged in today. For marketers this combination of email and social media allows them to increase their reach across the web and identify trends and opportunities in a way they never could before. Big brands are finding that combining email, mobile apps and social media into their marketing strategies is highly effective and an inexpensive way of connecting with potential customers.
By leveraging the power of social media businesses can collect subscribers for specific areas of their business or for particular products or services. This means they can send out highly targeted emails ensuring subscribers only receive information they would be interested in. Sending out irrelevant emails and newsletters to subscribers is one of the biggest sins of email marketing and a sure fire way to have people ‘unsubscribing’ in their droves!
Some may think that email marketing techniques have had their day and whilst it is true to say a decline in email engagement has been seen, email remains an important communication tool especially when combined with social and mobile platforms. Indeed those who actively participate in email marketing have had to adjust their strategies to incorporate these new channels with most having found the results to be wholly satisfying.If you think about it, social media in all its formats is compliant on email to send out notifications, message alerts, updates and lots more, so email, it has to be said, helps to drive much of the social activity engaged in today. For marketers this combination of email and social media allows them to increase their reach across the web and identify trends and opportunities in a way they never could before. Big brands are finding that combining email, mobile apps and social media into their marketing strategies is highly effective and an inexpensive way of connecting with potential customers.
By leveraging the power of social media businesses can collect subscribers for specific areas of their business or for particular products or services. This means they can send out highly targeted emails ensuring subscribers only receive information they would be interested in. Sending out irrelevant emails and newsletters to subscribers is one of the biggest sins of email marketing and a sure fire way to have people ‘unsubscribing’ in their droves!
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